您在設計調查時遇到了哪些困難？ 您可能想查看以下內容 封閉式問題示例 in this today’s article to help you have a better understanding of how to design a survey and questionnaires efficiently.
目錄
- 什麼是封閉式問題？
- 開放式問題和封閉式問題的區別
- 封閉式問題示例的類型
- #1 – Dichotomous questions – Close ended Questions Examples
- #2 – Multiple choice – Close ended questions examples
- #3 – Checkbox – Close ended questions examples
- #4 – Likert scale – Close ended questions examples
- #5 – Numerical Rating Scale – Close ended questions examples
- #6 – Semantic differential questions – Close ended questions examples
- #7 – Ranking questions – Close ended questions examples
- 更多封閉式問題示例
- 關鍵要點
什麼是封閉式問題？
問卷中最受歡迎的問題類型之一是封閉式問題，受訪者可以從特定的回答或一組有限的選項中選擇答案。 這種類型通常用於研究和評估環境。
相關新聞：
開放式問題和封閉式問題之間的區別
| 開放式問題 | 封閉式問題 | |
| 定義 | 允許受訪者用自己的話自由回答，而不受一組預先確定的答案選項的限制。 | 提供受訪者必須從中選擇的一組有限的答案選項。 |
| 研究方法 | 定性數據 | 定量數據 |
| 數據分析 | 需要更多的精力和時間來分析，因為響應通常是獨特且多樣的。 | 更易於分析，因為響應更加標準化並且可以輕鬆量化。 |
| 研究背景 | When the researcher wants to gather detailed and nuanced information, explore new ideas, or understand the respondent’s perspectives. | 當研究人員想要快速有效地收集數據、比較大樣本的響應或限制響應的可變性時。 |
| 受訪者偏見 | May be more prone to respondent bias, as the answers can be influenced by the respondent’s writing or speaking skills, as well as their willingness to share personal information | 可以設計為最大限度地減少受訪者的偏見，因為可以精心設計答案選項以確保准確性和一致性 |
| 包機成本結構範例 | 您對公司的新政策有何看法？ | 您在多大程度上同意公司 XNUMX 月份制定的新政策？ |
封閉式問題示例的類型
精心設計的調查可以包括不同類型的封閉式問題，以解決研究主題的各個方面。 此外，問題的設計應能引起參與者的具體和可衡量的反應，並根據研究方法進行調整。
了解不同類型的問題對於業餘愛好者和專業人士都至關重要。 這些知識可以幫助研究人員為他們的研究設計合適的問題，並準確地分析收集到的數據。
以下是 7 種常見的封閉式問題及其範例：
#1 – Dichotomous questions – 封閉式問題示例s
Dichotomous questions come with two possible answer options: Yes/No, True/False, or Fair/Unfair, which are useful for collecting binary data to ask about qualities, experiences, or respondents’ opinions.
例子：
- 你參加活動了嗎？ 是/否
- 您對產品滿意嗎？ 是/否
- 您訪問過我們的網站嗎？ 是/否
- 法國的首都是巴黎。 A. 正確 B. 錯誤
- 你認為CEO的收入是員工的數百倍公平嗎？ A. 公平 B. 不公平
相關新聞： 2023 年隨機是或否輪
#2 - 多項選擇 – Close ended questions examples
多項選擇是調查中最常用的封閉式問題範例之一。 它通常帶有多種可能的答案選項。
例子：
- 您多久使用一次我們的產品？ （選項：每天、每週、每月、很少、從不）
- 您喜歡以下哪些高端時尚品牌？ （選項：A.迪奧、B.芬迪、C.香奈兒、D.LVMH）
- 以下哪條河流是世界上最長的河流？ A。 亞馬遜河 B. 尼羅河 C. 密西西比河 D. 揚子江
相關新聞： 10 種最佳多項選擇題類型及示例
#3 – Checkbox – Close ended questions examples
The checkbox is a similar format to multiple choice but with a key difference. In a multiple-choice question, respondents are typically asked to select a single answer option from a list of choices, whereas, in a checkbox question, respondents are asked to select one or more answer options from a list, And it is often used to learn more about respondents’ preferences or interests, without a specific answer.
例
您使用以下哪些社交媒體平台？ （檢查所有適用）
- Snapchat
在過去的一個月裡，您嘗試過以下哪些食物？ （選擇所有符合條件的）
- 壽司米
- 玉米餅
- 比薩
- 翻炒
- 三明治
#4 – Likert scale – Close ended questions examples
評級量表最流行的格式是李克特量表問題。 研究人員使用李克特量表問題進行了一項調查，以評估他們對陳述的同意或不同意程度，衡量對陳述的正面或負面反應。 李克特量表問題的典型格式是五分製或七分制。
示例：
- 我對收到的客戶服務感到滿意。 （選項：非常同意、同意、中立、不同意、非常不同意）
- 我很可能會向朋友推薦我們的產品。 （選項：非常同意、同意、中立、不同意、非常不同意）
#5 – Numerical Rating Scale – Close ended questions examples
另一種評級量表是數字評級量表，要求受訪者使用數字量表對產品或服務進行評級。 標尺可以是點標尺或視覺模擬標尺。
例:
- On a scale of 1 to 5, how satisfied are you with your recent shopping experience at our store?1 – Very dissatisfied 2 – Somewhat dissatisfied 3 – Neutral 4 – Somewhat satisfied 5 – Very satisfied
- 請用 1 到 10 的等級給我們的客戶服務打分，1 分代表差，10 分代表優秀。
#6 – Semantic differential questions – Close ended questions examples
當研究人員試圖要求受訪者根據相反形容詞的等級對某事進行評分時，這就是語義差異問題。 這些問題對於收集有關品牌個性、產品屬性或客戶看法的數據很有用。 語義差異問題的例子包括：
- Our product is: (options: expensive – affordable, complex – simple, high quality – low quality)
- Our customer service is: (options: friendly – unfriendly, helpful – unhelpful, responsive – unresponsive)
- Our website is: (options: modern – outdated, easy to use – difficult to use, informative – uninformative)
#7 - 排名問題 – Close ended questions examples
排名問題也常用於研究中，受訪者必須按照偏好或重要性對答案選項列表進行排名。
這類問題常用於市場研究、社會研究和客戶滿意度調查。 排名問題對於獲取有關不同因素或屬性（例如產品特性、客戶服務或價格）的相對重要性的信息很有用。
例子：
- 請按重要性對我們產品的以下功能進行排序：價格、質量、耐用性、易用性。
- 選擇餐廳時，請依重要性順序排列以下因素：食品品質、服務品質、氣氛和價格。
更多封閉式問題示例
如果您需要封閉式問卷樣本，可以參考以下不同類別的封閉式問題示例。 除了前面提到的示例之外，我們還提供了更多在營銷、社交、工作場所等背景下的封閉式調查問題示例。
相關新聞： 學生問卷樣本 | 45 個以上的問題和提示
市場研究中的封閉式問題示例
消費者滿意度
- How satisfied are you with your recent purchase? 1 – Very dissatisfied 2 – Somewhat dissatisfied 3 – Neutral 4 – Somewhat satisfied 5 – Very satisfied
- How likely are you to purchase from us again in the future? 1 – Not at all likely 2 – Somewhat unlikely 3 – Neutral 4 – Somewhat likely 5 – Extremely likely
網站可用性
- How easy was it to find the information you were looking for on our website? 1 – Very difficult 2 – Somewhat difficult 3 – Neutral 4 – Somewhat easy 5 – Very easy
- How satisfied are you with the overall design and layout of our website? 1 – Very dissatisfied 2 – Somewhat dissatisfied 3 – Neutral 4 – Somewhat satisfied 5 – Very satisfied
購買行為：
- How frequently do you buy our product? 1 – Never 2 – Rarely 3 – Occasionally 4 – Often 5 – Always
- How likely are you to recommend our product to a friend? 1 – Very unlikely 2 – Unlikely 3 – Neutral 4 – Likely 5 – Very likely
品牌認知：
- How familiar are you with our brand? 1 – Not at all familiar 2 – Slightly familiar 3 – Moderately familiar 4 – Very familiar 5 – Extremely familiar
- On a scale of 1 to 5, how trustworthy do you perceive our brand to be? 1 – Not at all trustworthy 2 – Slightly trustworthy 3 – Moderately trustworthy 4 – Very trustworthy 5 – Extremely trustworthy
廣告效果：
- Did our advertisement influence your decision to buy our product? 1 – Yes 2 – No
- On a scale of 1 to 5, how appealing did you find our advertisement? 1 – Not at all appealing 2 – Slightly appealing 3 – Moderately appealing 4 – Very appealing 5 – Extremely appealing
休閒和娛樂中的封閉式問題示例
Travel
- Which type of vacation do you prefer? 1 – Beach 2 – City 3 – Adventure 4 – Relaxation
- How often do you travel for leisure? 1 – Once a year or less 2 – 2-3 times a year 3 – 4-5 times a year 4 – More than 5 times a year
食品
- What is your favorite type of cuisine? 1 – Italian 2 – Mexican 3 – Chinese 4 – Indian 5 – Other
- How often do you eat out at restaurants? 1 – Once a week or less 2 – 2-3 times a week 3 – 4-5 times a week 4 – More than 5 times a week
娛樂
- What is your favorite type of movie? 1 – Action 2 – Comedy 3 – Drama 4 – Romance 5 – Science fiction
- How often do you watch TV or streaming services? 1 – Less than an hour a day 2 – 1-2 hours a day 3 – 3-4 hours a day 4 – More than 4 hours a day
場地管理
- How many guests do you expect to attend the event? 1 – Less than 50 2 – 50-100 3 – 100-200 4 – More than 200
- Would you like to rent audiovisual equipment for the event? 1 – Yes 2 – No
活動反饋：
- How likely are you to attend a similar event in the future? 1 – Not at all likely 2 – Somewhat unlikely 3 – Neutral 4 – Somewhat likely 5 – Extremely likely
- On a scale of 1 to 5, how satisfied were you with the event’s organization? 1 – Very dissatisfied 2 – Somewhat dissatisfied 3 – Neutral 4 – Somewhat satisfied 5 – Very satisfied
工作相關上下文中的封閉式問題示例
员工参与
- On a scale of 1 to 5, how well does your manager communicate with you? 1 – Not at all well 2 – Somewhat poorly 3 – Neutral 4 – Somewhat well 5 – Extremely well
- How satisfied are you with the training and development opportunities provided by your employer? 1 – Very dissatisfied 2 – Somewhat dissatisfied 3 – Neutral 4 – Somewhat satisfied 5 – Very satisfied
工作面試
- What is your current level of education? 1 – High school diploma or equivalent 2 – Associate’s degree 3 – Bachelor’s degree 4 – Master’s degree or higher
- Have you worked in a similar role before? 1 – Yes 2 – No
- Are you available to start immediately? 1 – Yes 2 – No
員工反饋
- Do you feel you receive sufficient feedback on your work performance? 1 – Yes 2 – No
- Do you feel you have opportunities for career growth within the company? 1 – Yes 2 – No
性能評估：
- Have you met the goals that were set for you this quarter? 1 – Yes 2 – No
- Have you taken any steps to improve your performance since your last review? 1 – Yes 2 – No
社會研究中的封閉式問題示例
- 您多久自願參加一次社區服務活動？ A. 從不 B. 很少 C. 有時 D. 經常 E. 總是
- How strongly do you agree or disagree with the following statement: “The government should increase funding for public education.” A. Strongly agree B. Agree C. Neutral D. Disagree E. Strongly disagree
- 在過去的一年裡，您是否經歷過基於您的種族或民族的歧視？ A. 是 B. 否
- 您通常每週花多少小時在社交媒體上？ A. 0-1小時 B. 1-5小時 C. 5-10小時 D. 10小時以上
- 公司支付員工低薪並提供最低限度的福利是否公平？ A. 公平 B. 不公平
- 您是否認為刑事司法系統平等對待所有人，無論種族或社會經濟地位如何？ A. 公平 B. 不公平
關鍵要點
在設計調查和問卷時，除了選擇問題類型外，還要記住問題的語言要簡潔明了，結構要有邏輯，讓受訪者容易理解和理解，從而為以後的分析提供更好的結果。
為了有效地進行封閉式調查，您只需要像這樣的軟件 啊哈幻燈片 它提供了大量免費的內置 調查模板 實時更新有助於快速收集和分析任何調查。
現場問答 is a format that allows real-time interaction between a presenter or host and an audience. It’s essentially a question-and-answer session that takes place virtually, often during presentations, webinars, meetings, or online events. With this type of event, you better avoid using close-ended questions, as it limits the audience to express their opinions. A few icebreakers you could think about is asking 技巧問題 給你的聽眾，或查看列表 有什麼問題可以問我!
查看：頂部 開放式問題 在2024！
常見問題
封閉式問題的 3 個範例是什麼？
封閉式問題的示例有：
– Which of the following is the capital of France? (Paris, London, Rome, Berlin)
– Did the stock market close higher today?
– Do you like him?
什麼是封閉式單字範例？
Some common words that are used to frame close-ended questions are Who/Whom, What, When, Where, Which/That, Is/Are, and How many/How much. Using these close-ended lead words helps structure unambiguous questions that can’t be interpreted differently and are answered concisely
參考： 確實
