創造力不僅僅局限於某些行業。
每個公司都可以從員工的參與中受益 工作場所的創意 尋找問題的新解決方案/方法或優化現有流程。
Let’s discuss the importance of it and different ways to foster creativity that fuels innovation.
目錄
什麼是工作場所的創造力？
工作場所的創造力是指提出新穎且有用的想法的能力，這些想法可以幫助改善工作流程、產品和服務。
那些在工作場所培養創造力的人可能會提高生產力和留任率，最終使組織受益。
毫無疑問，創造力是最重要的人力資源。 沒有創造力，就不會有進步，我們就會永遠重複同樣的模式。
愛德華·德博諾
提高參與度的技巧
為什麼創造力在工作場所很重要？
根據研究，創造力是世界上最重要的技能之一 LinkedIn學習。 但這是為什麼呢？ 看看它在任何公司都成為一種很酷的屬性的原因：
• 創新 – Creativity is at the heart of innovation, which is essential for businesses to develop new products, services and processes that allow them to thrive and grow.
• 解決問題 – Creative thinking allows employees to come up with novel solutions to complex problems. This helps companies overcome challenges and obstacles.
• 提高生產率 – When allowed to think outside the box, employees can come up with new and better ways to tackle tasks.
• 競爭優勢 – By harnessing the creative potential of their workforce, companies can gain an edge over competitors through innovative offerings and new ways of operating.
• 員工激勵 – When employees are encouraged to think creatively, it gives them a greater sense of autonomy and purpose that increases their work motivation and engagement.
• 工作場所文化 – Fostering creativity among employees helps build a company culture where new ideas are welcome, where experimentation is encouraged, and where everyone is constantly striving to do better. This type of culture can have a positive impact on the entire company.
• 人才吸引和保留 – Companies that promote and reward creativity are better able to attract and retain top talent that prefers an innovative work environment.
• 更好的決策 – Encouraging employees to consider multiple creative options before deciding on a course of action can lead to better-informed decisions with more impact.
In short, not only does being creative in the workplace lead to innovation, but it also boosts productivity, talent, and morale. By encouraging creative thinking, businesses can achieve more and stay competitive. It’s all about creating the right environment to let those ideas flow!
如何在工作場所培養創造力和創新
Companies and employees can find various ways to get everyone’s thinking cap on. Let’s get a headstart with these fantastic ideas to boost creativity and innovation in the workplace:
#1. 鼓勵想法分享
公司應該開始為員工建立自由分享和討論想法的管道。 這可以是創意板、建議箱或 頭腦風暴 會話。
主持一個 現場頭腦風暴會議 免費！
AhaSlides 讓任何人都可以從任何地方貢獻想法。您的觀眾可以透過手機回答您的問題，然後投票選出他們最喜歡的想法！
他們可以實施一個想法獎勵系統，其中所部署的創意將獲得認可或經濟獎勵。 這激發了創造力。
如果可能的話，打破限制資訊流的功能和部門孤島。 跨部門自由交流想法將激發工作場所的創造力。
💡尖端: Give employees unstructured time to let their minds wander and make new connections. Incubation promotes insight and “啊哈！” moments.
#2. 提供鼓舞人心的工作空間
專為協作、創新和舒適而設計的工作空間可以激發創造性思維。
Consider comfy seating areas, walls for art, or host a drawing day for the employees to freely create their art pieces and hang them on the company’s wall.
＃3。 創造包容性文化
員工需要在承擔智力風險和提出創造性想法時感到安全，而不必擔心遭到拒絕或懲罰。 信任和尊重至關重要。
當人們在心理上感到可以安全地暢所欲言而不必擔心受到評判時，他們在工作場所會更有創造力。 培育真正多元化和開放的環境。
不要將失敗視為負面結果，而是將其視為學習機會。 這有助於每個人放心地承擔創造性的風險。
＃4。 提供培訓
創造力是可以學習和提高的。 提供創意和設計思維技能的培訓，例如橫向思維、解決問題和創意以及特定領域的專業知識。
為員工提供可以激發創造力的工具，例如白板、粘土模型、美術用品或原型製作套件。
在培訓之外，您可以將員工與團隊之外的其他創意人員聯繫起來，從而產生新的觀點和靈感。
＃5。 允許實驗
給予員工自由和資源來嘗試新想法，即使它們失敗了。 從錯誤中學習。 心理安全的環境有助於每個人在工作場所發揮創造力。
Don’t be too nitty-bitty with the small stuff. The more control employees have over their work, the more empowered they feel to think creatively.
減少可能扼殺創造性思維的僵化流程、政策和微觀管理。 相反，應採用適應性強的策略。
工作場所創造力的例子
如果您認為在工作場所發揮創造力一定是一個影響深遠的想法，那麼這些例子將向您證明它可以在各個行業中發生！
• New employee engagement strategies – Companies come up with innovative initiatives to boost employee morale, recognition and satisfaction. Examples include unique perks, incentives, flexible work arrangements and team-building activities.• Novel marketing campaigns – Creative marketing campaigns using humour, novelty, interactive elements and unexpected angles capture attention and drive brand awareness. Examples include Dorito’s “破壞超級碗” consumer-generated ads contest and 紅牛斯特拉托斯 太空跳躍特技。
• Improved production processes – Manufacturing companies innovate new ways to make their products using more efficient processes, automation, technology and materials. Examples include just-in-time manufacturing, lean production and 六西格瑪 優質節目。
• Time-saving work tools – Companies develop creative tools and technologies that help employees save time and work more efficiently. Examples include G Suite and Microsoft 365 productivity suites, project management software like Asana and Trello, and workplace messaging apps like Slack and Teams.
• Automated problem detection – Innovation in artificial intelligence and machine learning enables systems to detect problems and issues proactively before they impact operations. Examples include AI-based fraud detection, predictive maintenance and automated issue tracking.
• Revenue-boosting product innovations – Companies develop new, innovative products or improvements that generate more revenue. Examples include Apple Watch, Amazon Echo and Nest thermostats.
• Streamlined customer journeys – Companies redesign customer journeys in creative ways that improve the convenience, simplicity and personalisation of each customer touchpoint and interaction.
There are endless examples of how creativity and innovation manifest in the workplace, whether it’s in approaches to employee engagement, marketing, customer service, production processes, technologies used, product development or business models overall. At its core, workplace innovation aims to improve efficiency, productivity and the experiences of employees, customers and other stakeholders.
底線
正如您所看到的，工作場所的創造力有無數種不同的表現。 它幾乎涉及公司運作、改進流程、吸引客戶和員工、優化成本、創造收入以及隨著時間的推移進行自身轉型的方方面面。 從長遠來看，鼓勵不同形式創造力的公司文化將受益匪淺。
常見問題
在工作場所發揮創造力意味著什麼？
在工作場所發揮創造力意味著以原創的方式思考，透過想像力、冒險精神、實驗和大膽的想法創造新的可能性並改變既定的範式。 它為組織貢獻有意義的創新。
是什麼造就了創意工作場所？
工作場所的創造力以多種方式表現出來，從新產品到更好的流程、從運營到客戶體驗、從商業模式到文化舉措。
什麼是創造性思維？為什麼它在工作場所很重要？
Creative thinking in the workplace leads to benefits like fresh ideas, solutions to difficult challenges, higher employee engagement, stronger customer value propositions, cultural transformation and lasting competitive advantage. Companies that find ways to unleash employees’ creative potential will ultimately be more successful.
