活動策劃101 | 初學者終極指南

Welcome to our beginner’s guide to 活動策劃! If you’re new to this exciting world and want to kick-start your journey, you’re in for a treat! In this blog post, we’ll provide essential elements of event planning and guide you through the fundamental steps of planning an event (+free template), from selecting the perfect venue to crafting a budget and coordinating logistics. 

準備好開啟難忘體驗之門！

目錄

• Overview
• 什麼是活動策劃？
• 為什麼活動策劃很重要？
• 誰負責活動策劃？
• 活動策劃的 7 個階段是什麼？
• 如何制定成功的活動策劃
• 免費活動策劃模板 
• 關鍵要點
• 常見問題 

Overview

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• 你需要知道的一切 事件管理
• 活動類型
• 商業網絡

什麼是活動策劃？

Organizing and coordinating all the components and tasks required for creating a successful event is known as event planning. It involves careful management of various factors, such as the event’s purpose, target audience, budget, logistics, venue selection, vendor coordination, timeline, and overall execution. 

For example, you’re planning a birthday party for a friend. Event planning phases would involve:

• 決定聚會的日期、時間和地點。 
• 創建賓客名單並發出邀請。
• 選擇派對的主題或風格、裝飾以及您想要包含的任何特定活動或娛樂。 
• 安排食物、飲料和座位。
• 管理任何意外問題，並確保一切按計劃進行。
• ...

為什麼活動策劃很重要？

Objectives of event planning could be the targets your organization want to obtain. This would mean that, event planning brings order and structure to the process of organizing an event. For instance, carefully planning and coordinating all the necessary elements in advance helps prevent last-minute chaos and ensures everything runs smoothly. Without proper planning, there’s a higher risk of disorganization, confusion, and potential mishaps during the event.

• For example, imagine a conference where speakers don’t show up, attendees face difficulties finding their way around the venue, and technical issues arise during presentations. Such situations can hinder the event’s effectiveness and create a negative participant experience. Effective event planning helps avoid such issues and ensures a seamless and efficient flow of activities.

誰負責活動策劃？

負責活動策劃的人員或團隊取決於活動的性質和規模。 較小的活動可能由個人或小團隊規劃和執行，而較大的活動通常需要更廣泛的專業人員和志願者網絡來有效地處理規劃過程。 

以下是活動策劃中常見的幾個關鍵角色：

• 活動策劃者/協調員： An event planner or coordinator is a professional who specializes in organizing and managing events. They are responsible for all aspects of event planning, from initial concept development to execution. In addition, they work closely with the client or event stakeholders to ensure the event’s objectives are met.
• 賽事委員會/組委會： 大型活動或者組織、社區舉辦的活動，可以成立活動委員會或者組委會。 他們合作處理營銷和推廣、贊助獲取、項目開發、後勤和志願者協調等各個方面。

It’s important to note that the level of involvement and the specific roles may vary on the event’s size, complexity, and available resource.

活動策劃的 7 個階段是什麼？

So, what is event planning process, and how many stages in it? The event planning process typically consists of the following seven stages: 

第一階段：研究和概念化： 

Conduct thorough research to understand the event’s purpose, target audience, and industry trends. Develop a clear concept for the event, outlining its objectives, theme, and desired outcomes.

第 2 階段：規劃和預算： 

創建一個詳細的計劃，其中包括所有必要的元素、任務和時間表。 制定全面的預算，將資金分配給活動的不同方面。

第三階段：場地選擇和供應商協調： 

Identify and secure a suitable venue that aligns with the event’s requirements and budget. Coordinate with vendors and service providers, such as caterers, audiovisual technicians, decorators, and transportation services, to ensure they can fulfill the event’s needs.

第四階段：營銷和推廣： 

Marketing and promotion is one of the most important steps of event planning. Develop a strategic marketing and promotion plan to generate awareness and attract attendees. Utilize various channels, including online platforms, social media, email marketing, and traditional advertising, to effectively reach the target audience and communicate the event’s value proposition.

第五階段：事件執行： 

監督活動的後勤工作，包括登記和票務、座位安排、視聽設置和現場管理。 與工作人員、供應商和志願者協調，確保活動順利進行並解決活動期間可能出現的任何問題。

第 6 階段：與會者參與和體驗： 

為與會者創造引人入勝且難忘的體驗。 規劃和組織滿足他們的興趣和期望的活動、演示、娛樂和社交機會。 注意標牌、裝飾和個性化風格等細節，以增強與會者的整體體驗。

第 7 階段：活動後評估和跟進： 

Evaluate the event’s success by collecting feedback from attendees, stakeholders, and team members. Analyze the event’s outcomes against the established objectives and review the financial aspects. 

確定需要改進的領域並吸取經驗教訓，以完善未來的活動規劃流程。 此外，跟進與會者、贊助商和合作夥伴，表達感激之情並維持關係。

How To Create A Successful Event Planning?

While there isn’t a universally agreed-upon set of elements for event planning, here are key elements that are often considered essential for effective event planning:

1/ 明確的目標：  

Establish the goals and objectives of the event. Understand what you want to achieve and align all planning efforts accordingly. Whether it’s raising funds, fostering networking, promoting a product, or celebrating a milestone. 

2/ 預算管理: 

制定切合實際的預算，並將資金分配給活動的不同方面，包括場地、餐飲、裝飾、營銷和物流。 

定期跟踪支出並確保您的支出不超出預算。 戰略性地分配資金以實現預期成果，同時優先考慮具有成本效益的選擇。

3/ 戰略規劃和時間表： 

創建一個全面的計劃，概述所有任務、責任和截止日期。 將規劃過程分解為可管理的步驟，從最初的概念開發到事後評估。 

詳細的時間表可確保協調順利並允許根據需要進行調整。

4/ 活動設計和主題： 

Create a cohesive and engaging event design that reflects the desired atmosphere or theme. This includes elements such as decorations, signage, lighting, and overall aesthetics that contribute to the event’s ambiance.

5/ 物流和運營： 

密切關注後勤細節，包括活動報名、票務、交通、停車、視聽要求、現場管理等。 通過有效協調所有必要資源，確保順利運營。

6/ 評估和反饋： 

通過收集反饋並評估其影響來評估活動的成功。 

分析與會者滿意度，根據既定目標衡量結果，並確定未來活動中需要改進的領域。

免費活動策劃模板 

Here’s an event planning template that incorporates the seven stages of event planning:

關鍵要點 

Event planning is a dynamic process that requires thorough research, strategic planning, and flawless execution to achieve successful and unforgettable events. Whether it’s a corporate conference, wedding, or community gathering, effective event planning ensures the attainment of goals, active engagement of attendees, and the delivery of a positive experience.

此外， 啊哈幻燈片 可以幫助您創建具有互動功能的獨特活動。從引人入勝的演示到即時觀眾互動，AhaSlides 提供了一系列工具，可以將您的活動提升到新的高度。探索我們的圖書館 現成的模板 現在，見證與會者的興奮之情！

參考： 野杏 | 項目經理