策略管理流程 |終極指南，包含 7 個最佳技巧

Q: 戰略管理流程的第一步是什麼？

戰略管理流程的第一步通常是製定組織的使命和願景聲明。 這些陳述為組織提供了明確的目的和方向，並作為製定戰略目標和計劃的基礎。 使命宣言定義了組織的核心宗旨、存在的理由以及旨在為利益相關者提供的價值。 另一方面，願景聲明概述了組織期望的未來狀態或長期願望。 通過建立使命和願景聲明，組織為戰略規劃和決策奠定了基礎，指導戰略管理流程的後續步驟。

戰略管理流程 – what are the 4 stages? Check out the best guide to practice it in 2023

Strategic management has evolved since the adoption of advanced technology and economic dynamics in the early 21th century. In today’ complex world, new business models emerge everyday.

很快，傳統的管理方法將被高效的戰略管理技術所取代。問題是是否有一個特定的戰略管理公式可以贏得每一個案例。

Indeed, the process of strategic management is not a new concept but how to make it really work out depends on many factors. What managers can do at first is understanding the essential elements of the strategic management process, how it works, then using innovative approaches to adapt strategy in different circumstances.

Overview

策略管理最早是什麼時候引進的？	1960s
最流行的策略管理流程的例子？	The Wheelen & Hunger’s Model of SMP

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What is Standard Process of Strategic Management?

The process of strategic management refers to the set of activities and steps that an organization undertakes to develop and implement a strategic plan. One of the most popular strategic management processes is the Wheelen & Hunger’s Model of SMP，於2002年出版。

戰略管理過程是一個持續不斷的迭代過程，可幫助組織識別和利用其優勢、應對挑戰並利用機會實現其目標。

有效的戰略管理過程可以幫助組織保持競爭優勢, increase profitability, and achieve long-term success. The process of strategic management has come with multiple approaches, however, there are the 4 most important phases that all management team have to notice.

第一階段：戰略制定

戰略管理過程的第一階段，戰略制定涉及確定各種選擇並選擇最佳替代行動方案。制定戰略，概述組織將如何實現其目標和目標，同時考慮競爭環境、可用資源和其他可能影響成功的因素。

制定戰略使命和願景
Analyzing current situation and market
確定量化目標
Create different plan for each department

段落 2: 策略的執行

戰略實施是戰略管理過程的重要組成部分。它涉及將戰略目標轉化為具體的行動和舉措，從而帶來更好的業務成果和市場競爭優勢。

制定行動計劃
分配資源
分配職責
建立控制系統
建立支持性的組織文化
管理變革阻力

第三階段：戰略評估

戰略管理過程中的另一個關鍵步驟，戰略評估涉及評估已實施戰略的有效性，並確定其是否實現了預期的目標。

定義性能指標
收集數據
分析性能
比較性能
收集利益相關者的反饋

階段 4：策略修改

Many management teams have ignored this stage, but it is essential to ensure adjustments to the strategy are made after monitoring and evaluating the process, so that it continues to align with the organization’s goals and objectives.

分析反饋
監控性能
評估內部和外部環境
重新審視戰略計劃
調整策略

So above are the 4 phases in a completed example of strategic management process!

Team discuss about the strategic management plan – Source: Adobe.stock

戰略規劃經理的角色

一個有效的戰略管理過程不能缺少戰略管理團隊的作用。他們是採取最佳替代行動方案的關鍵領導者戰略決策並成功執行。

The strategic planning manager is responsible for developing, implementing, and monitoring the strategic plan to ensure that it aligns with the organization’s mission, vision, and goals.

領導戰略規劃過程：這涉及與利益相關者協調、收集數據、分析趨勢和製定戰略計劃。
傳達戰略計劃：這涉及將戰略計劃傳達給利益相關者，包括員工、客戶、供應商和股東，以確保每個人都與計劃保持一致並了解他們在計劃執行中的作用。
監控性能：這涉及根據既定指標跟踪績效，並將其與行業基準和最佳實踐進行比較，以確定需要改進的領域。
進行環境掃描：這涉及評估內部和外部環境的變化，包括技術、法規、競爭和市場條件的變化，並相應地修改戰略計劃。
提供指導和支持：這涉及為部門和團隊提供指導和支持，以確保他們理解戰略計劃並與其目標保持一致。
確保問責制：這涉及確保部門和團隊對其績效和對戰略計劃的貢獻負責。
促進變革管理：這涉及促進變革管理工作，以確保組織能夠適應內部和外部環境的變化並有效實施戰略計劃。

戰略規劃中的人力資源

人力資源通過識別和解決戰略規劃過程中的關鍵角色勞動力需求 that are essential to achieving the organization’s strategic objectives. By aligning HR strategies with the overall business strategy, HR can help ensure that the organization has the right people, with the right skills, in the right roles, at the right time, to achieve its strategic goals.

HR professionals can conduct a comprehensive analysis of the current workforce to identify the strengths, weaknesses, and skill gaps that need to be addressed to achieve the organization’s strategic objectives.

他們可以根據組織的戰略目標和目標，以及外部環境和行業趨勢，預測組織未來的勞動力需求。

HR professionals can continuously monitor and evaluate the effectiveness of the HR strategies and initiatives against established performance metrics to ensure that they are achieving the desired outcomes.

How to Overcome Failure in the Process of Strategic Management – 7 Tips

SWOT分析

SWOT analysis is a valuable tool for strategic management as it helps to provide a comprehensive overview of the organization’s internal and external environment, identify strategic priorities, guide decision-making, facilitate communication and collaboration, and enable risk management.

智能目標

SMART 目標是戰略管理的寶貴框架，因為它們提供清晰度和重點，使目標與戰略保持一致，加強問責制，鼓勵創造力和創新，並促進資源分配。通過設定 SMART 目標，組織可以提高實現成功和有效執行戰略計劃的機會。

Feedback, Survey, and Polls

Asking feedback from employees can improve the strategy evaluation process and facilitate quicker strategy modification. Or engaging all employees in the strategy formulation process is a good way to connect and align employees to the organization’s goals. Using a live survey from 啊哈幻燈片可以使你的 feedback collecting and analyzing 更有生產力。

擁抱創新

集思廣益，找到解決方案擁抱創新是企業適應技術變革速度的有效方式，尤其是在重新設計戰略管理計劃方面。利用高科技軟件進行管理，跟踪績效，提高管理和績效評價的質量。

建立問責文化

建立文化問責，員工對他們對戰略計劃的貢獻負責，可以幫助確保計劃得到有效實施，並及時解決失敗。

清除通信

清除並開放交流領導者、經理和員工之間的溝通對於戰略計劃的成功至關重要。這包括向所有利益相關者傳達計劃、目標和進展，以及確保所有員工了解他們的角色和責任。

技術培訓

不同部門可以與 HR 合作開發和提供有用的培訓課程為員工和基層管理人員提供幫助，幫助他們掌握更高級的技能和知識。對於遠程培訓，在線交互式演示工具，如啊哈幻燈片在鼓勵員工參與和互動方面表現出最好的一面。

最後的思考

By following the above guideline, organizations can develop a comprehensive and effective process of strategic management that helps them achieve their goals and stay competitive in a dynamic business environment.

常見問題

有問題嗎？我們有答案。

戰略管理流程的第一步是什麼？

The first step in the strategic management process is typically the formulation of the organization’s mission and vision statements. These statements provide a clear sense of purpose and direction for the organization and serve as a foundation for developing strategic objectives and plans. The mission statement defines the organization’s core purpose, its reason for existence, and the value it aims to deliver to its stakeholders. On the other hand, the vision statement outlines the desired future state or the long-term aspirations of the organization. By establishing the mission and vision statements, the organization sets the stage for strategic planning and decision-making, guiding subsequent steps in the strategic management process.

What is the 5 strategic management process?

目標設定、分析、戰略制定、戰略實施和戰略監控。

戰略管理的流程是什麼？

In strategic management, a process refers to a systematic and structured series of steps or activities that organizations undertake to develop and execute their strategies. It involves the identification of goals and objectives, analysis of internal and external environments, formulation of strategies, implementation of plans, continuous monitoring and evaluation to ensure strategic alignment and effectiveness.