尋找創造強大的方法 行銷簡報？ 無論您是一隻好奇的貓想要學習如何進行營銷演示，還是您是營銷新手並且被要求進行營銷策略演示，您都來對地方了。
創建營銷演示文稿不必有壓力。 如果您制定了正確的策略並且知道哪些內容既能提供視覺吸引力又能提供有價值的信息，那麼您可能會陷入困境 演示類型.
在本指南中，我們將討論營銷演示中應包含的內容以及開發有效營銷演示的技巧。
Overview
| 誰發明了營銷理論和策略？ | 菲利普科特勒 |
| When did the word ‘marketing’ first start? | 1500 BCE |
| 營銷從哪裡開始？ | 從產品或服務 |
| 最古老的營銷理念是什麼？ | 生產理念 |
目錄
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什麼是營銷演示？
根據 上勾SEO，無論您銷售什麼，您都需要對如何去做有一個可靠的計劃。簡而言之，行銷簡報將帶您詳細說明如何向所需的目標受眾銷售產品或服務。
雖然看起來很簡單，但行銷簡報必須包括產品的詳細資訊、它與競爭對手的不同之處、您計劃使用哪些管道來推廣它等。創新技術作為您的行銷管道，您可以提到 需求方平台廣告 featuring it on the pages of your marketing presentation. – states Lina Lugova, CMO at Epom. Let’s take a look at the 7 components of a marketing presentation.
在您的營銷演示中包含哪些內容
首先，你應該要有行銷簡報創意！行銷簡報是特定於產品/服務的。其中包含的內容取決於您向目標受眾銷售的產品以及您計劃如何銷售。然而，每一次行銷簡報都必須涵蓋這七點。讓我們來看看它們。
#1 – Marketing Objectives
“找出差距”
You might have heard a lot of people say this, but do you know what it means? With every product or service you sell, you are solving some kind of problem faced by your target audience. The empty space between their problem and the solution – that’s the gap.
在進行營銷演示時，您需要做的第一件事是確定差距並定義它。 有 很多方法 to do it, but one of the most common techniques used by experienced marketers is to ask your customers directly what they are missing in the current market – customer surveys.
您還可以通過研究和不斷觀察行業趨勢等來找到差距。彌補這一差距是您的營銷目標。
#2 – Market Segmentation
讓我們舉個例子。 你不能以同樣的方式在美國和中東銷售你的產品。 這兩個市場在文化上和其他方面都是不同的。 同樣的，每個市場都是不同的，你需要深入挖掘每個市場的特點以及你計劃迎合的子市場。
What are the cultural similarities and differences, the sensitivities, and how do you plan to deliver localised promotional content, the demographic you are catering to, and their purchasing behaviour – all these should be included in your marketing presentation.
#3 – Value Proposition
大字對嗎？ 別擔心，這很容易理解。
價值主張只是意味著您將如何使您的產品或服務對客戶有吸引力。 成本/價格、質量、您的產品與競爭對手有何不同、您的 USP（獨特賣點）等？ 這就是您讓目標市場知道為什麼他們應該購買您的產品而不是競爭對手的方式。
#4 – Brand Positioning
在您的營銷演示中，您應該清楚地定義您的品牌定位。
Brand positioning is all about how you want your target audience to perceive you and your products. This forms one of the most important factors that decide everything else from here on – including the budget you should allocate, the marketing channels, etc. What is the first thing that someone should associate your brand with? Say for example, when someone says Versace, we think of luxury and class. That’s how they have positioned their brand.
#5 – Purchase Path/Customer Journey
在線購買習慣最近正成為主流，即便如此，您的客戶可能會通過多種方式聯繫您或了解您的產品，從而促成購買。
例如，他們可能看到了社交媒體廣告，點擊它並決定購買它，因為它適合他們當前的需求。 這就是該客戶的購買路徑。
您的大多數客戶如何購物？ 是通過手機還是他們在實體店購物之前看到電視上的廣告？ 定義購買路徑可以讓您更清楚地了解如何以更有效的方式引導他們進行購買。 這應該包含在您的營銷演示文稿中。
#6 – Marketing Mix
A marketing mix is a set of strategies or ways in which a brand promotes its product or service. This is based on 4 factors – the 4 Ps of marketing.
- 產品名稱： 你賣的是什麼
- 價格： 這是您的產品/服務的總價值。它是根據生產成本、目標利基、是大量生產的消費品還是奢侈品、供需等來計算的。
- 地點： 銷售點發生在哪裡？ 你有零售店嗎？ 是網上銷售嗎？ 你的分銷策略是什麼？
- 推廣： This is every activity that you do to create awareness of your product, to reach your target market – advertisements, word of mouth, press releases, social media, marketing campaign example, everything comes under promotion.
當您將 4 P 與每個營銷渠道階段合併時，您就擁有了營銷組合。 這些應該包含在您的營銷演示中。
#7 – Analysis and Measurement
這可能是營銷演示中最具挑戰性的部分——您打算如何衡量您的營銷工作？
在數字營銷方面，借助 SEO、社交媒體指標和其他此類工具，跟踪工作相對容易。 但是當您的總收入來自包括實體銷售和跨設備銷售在內的不同領域時，您如何準備完整的分析和衡量策略？
根據所有其他因素，這應該包含在營銷演示中。
創建有效的營銷演示文稿
當您已經掌握了創建營銷計劃的所有必要組件時，讓我們更深入地研究如何讓您的營銷演示變得值得記住。
#1 – Get your audience’s attention with an icebreaker
We understand. Starting a marketing presentation is always tricky. You are nervous, the audience might be restless or engaged in some other stuff – like surfing on their phone or talking amongst themselves, and you have a lot at stake.
The best way to deal with this is to start your presentation with a hook – an 破冰船活動。
Ask questions. It could be related to the product or service you are about to launch, or something funny or casual. The idea is to get your audience interested in what is yet to come.
Do you know about the famous Oli Gardner pessimistic hook technique? He’s a famous and exceptional public speaker who usually starts his talk or presentation by painting a doomsday picture – something that makes the audience depressed before presenting them with a solution. This could take them on an emotional rollercoaster ride and get them hooked on what you have to say.
#2 – Make the presentation all about the audience
Yes! When you have an intense topic such as a marketing plan to present, it’s difficult to make it interesting for the audience. But it’s not impossible.
第一步是了解你的聽眾。 他們對該主題的了解程度如何？ 他們是入門級員工、經驗豐富的營銷人員還是高級管理人員？ 這將幫助您確定如何為您的受眾增加價值以及如何迎合他們。
不要只是繼續說你想說的話。 與您的觀眾產生同理心。 講述一個引人入勝的故事或詢問他們是否有任何有趣的營銷故事或情況要分享。
This will help you to set a natural tone for the presentation.
#3 – Have more slides with short content
Most often, corporate people, especially high-level managers or C-suite executives might go through countless presentations a day. Getting their attention for a long time is a really difficult task.
為了盡快完成演示文稿，大多數人犯的最大錯誤之一就是將如此多的內容塞進一張幻燈片。 幻燈片將顯示在屏幕上，他們會持續談論幾分鐘，認為幻燈片越少越好。
但這是您在營銷演示中必須不惜一切代價避免的事情。 即使您有 180 張幻燈片，其中的內容很少，它仍然比 50 張幻燈片中塞滿信息的幻燈片要好。
始終嘗試製作多張幻燈片，其中包含簡短的內容、圖像、GIF 和其他互動活動。
交互式演示平台，例如 啊哈幻燈片 可以幫助您創建引人入勝的簡報 互動測驗, 民意調查, 轉輪, 活字云 和其他活動。
#4 – Share real-life examples and data
這是營銷演示中最重要的部分之一。 您可以為您的受眾清楚地列出所有信息，但沒有什麼比擁有相關數據和洞察力來支持您的內容更好的了。
除了想在幻燈片上看到一些隨機數字或數據之外，您的聽眾可能還想知道您從中得出什麼結論以及您是如何得出這個結論的。
您還應該清楚地了解您計劃如何利用這些數據來發揮自己的優勢。
#5 – Have shareable moments
We are moving to an era where everyone wants to be loud – tell their circle what they’ve been up to or the new things they’ve learned. People like it when they are given a “natural” opportunity to share information or moments from a marketing presentation or a conference.
But you cannot force this. One of the best ways to do this is to have quotable catchphrases or moments in your marketing presentation that the audience can mostly share verbatim or as a picture or video.
這些可能是新的行業趨勢、可以在發布前共享的產品或服務的任何特定功能，或者其他人可以使用的任何有趣的數據。
On such slides, have your social media hashtag or company’s handle mentioned so that your audience can tag you as well.
#6 – Have a uniformity in your presentation
大多數情況下，我們在創建營銷演示文稿時傾向於更多地關注內容，並且經常忘記視覺吸引力的重要性。 嘗試在整個演示文稿中有一個堅實的主題。
您可以在簡報中使用您的品牌顏色、設計或字體。這將使您的受眾更加熟悉您的品牌。
#7 – Take feedback from the audience
每個人都會保護他們的“嬰兒”，沒有人想听到任何負面的東西，對吧？ 反饋不一定是負面的，尤其是在您進行營銷演示時。
Feedback from your audience will definitely help you in making necessary improvements to your marketing plan. You could have an organised Q＆A 演講結束時的會議。
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關鍵要點
Regardless of exactly why you are here, making a marketing presentation doesn’t have to be a daunting task. Whether you are in charge of launching a new product or service, or you simply want to be an ace in making marketing presentations, you can use this guide to your advantage.
在創建營銷演示文稿時請記住這些。
常見問題
What to include in a presentation?
Marketing presentations are product/service specific. What you include in it depends on what you are selling to your target audience and how you plan to do it, including the below 7 points: Marketing Objectives, Market Segmentation, Value Proposition, Brand Positioning, Purchase Path/Customer Journey, Marketing Mix and Analysis and Measurement.
What are business strategy presentation examples?
A business strategy is to outline how a firm plans to achieve its goals. There are many different business strategies, for example, cost leadership, differentiation, and focus.
什麼是數位行銷簡報？
A digital marketing presentation should include an executive summary, digital marketing landscape, business goals, target audience, key channels, marketing messages, and a marketing plan.
