如何銷售任何東西 | 2024 年揭曉 | 12 種優秀的銷售技巧

如何將銷售額提高 5%、20% 甚至更多？

如果你想知道 怎麼賣東西，查看來自專家的 12 種最佳銷售技巧。

現在消費者要求更高，市場競爭更激烈。為了領先於競爭對手、瞄準新客戶並有效地獲得客戶，每家公司都應該針對不同類型的客戶和市場採用不同的銷售技巧。在本文中，一系列有價值的技巧將幫助您採用銷售技巧來銷售任何您想要的東西。

但並非所有社群平台都對您的銷售成功有效。確定你的首要任務是什麼社交銷售 platform (LinkedIn, Twitter, Blogs, Instagram, TikTok…) or combine multiple social network platforms to promote and sell your products or service. Paid ads or live streams might be a good tactic to attract potential customers.

一個重要提示是嘗試通過社交媒體與潛在客戶互動現場投票、顧客贈品外送活動。如果您擔心如何進行引人入勝的現場民意調查，請查看 AhaSlides。

#2。全渠道銷售

社交媒體不是銷售你的產品或服務的唯一場所，最好結合其他渠道，讓每個人都有機會了解和購買你的產品。它被稱為全渠道銷售，它提供跨多個渠道（包括線上和線下）的無縫集成購物體驗，為客戶提供一致的個性化體驗。

如何出售任何東西 全渠道銷售?

在所有渠道中提供一致的產品信息、定價和促銷活動，以確保無縫的客戶體驗。
實施統一的庫存管理系統，使客戶能夠檢查所有渠道和地點的產品可用性。
提供多種履行選項，例如店內取貨、送貨上門或路邊取貨，為客戶提供靈活性和便利性。

#3。溢價定價

How to sell high-end products or services? Premium pricing can be a great sales strategy as it creates an image of exclusivity and quality that sets a company’s products or services apart from those of its competitors. You can set the price of a product or service higher than the prices of competing products or services. This can be particularly effective when targeting consumers who value quality, status, or unique experiences, and are willing to pay more for them.

#4。顧問式銷售

How to sell if you belong to the consultancy industry? Another basic selling technique that can boost your sales is Consultative selling. This sales technique is particularly effective in situations where the customer is looking for a solution to a complex problem or has a unique set of requirements. Rather than simply pitching a product or service, the salesperson takes the time to understand the customer’s situation, provide expert advice, and recommend a customized solution.

#5。個人銷售

如何在 B2B 環境中有效地銷售任何東西？如果您的客戶是公司，則個人銷售是首選的銷售技巧。它通常是銷售需要高度專業知識和定制的複雜產品或服務的有效方法。

特別是戰略合作夥伴銷售是一種個人銷售，它涉及銷售人員與客戶之間直接的一對一關係，旨在通過將銷售人員定位為戰略合作夥伴來與客戶建立長期關係和值得信賴的顧問。

#6。需求滿足銷售

How to sell to demanding customers? The needs-satisfaction selling approach might be an effective solution in situations where the customer has specific needs or challenges that they are looking to address. In this approach, the salesperson takes a consultative approach to the sales process, by asking questions, listening to the customer’s responses, and then presenting products or services that can address those needs and desires.

#7。直銷

直銷是一種銷售技術，涉及直接向消費者銷售產品或服務，通常是面對面或通過個人聯繫方式在家裡、網上或其他非商店的場所。直銷的最大優勢之一是它可以是一種高度靈活的銷售技巧。銷售人員可以按照自己的節奏工作，並且通常能夠在家工作或製定自己的時間表。直銷也可以是一種高利潤的銷售技巧，特別是對於那些能夠建立強大的客戶網絡並深入了解他們的需求和偏好的人來說。

#8。追加銷售

How to sell anything with Upselling? Upselling is a sales technique that involves offering customers a higher-end or upgraded version of a product or service they are already interested in purchasing. The goal of upselling is to increase the average order value and generate additional revenue for the business. Upselling can be effective when done correctly, but it’s important not to come across as pushy or manipulative.

#9。交叉銷售

與向上銷售一樣，交叉銷售也旨在提高平均訂單價值並為企業創造額外收入。但是，主要區別在於向客戶提供與他們已經有興趣購買的產品或服務相關或互補的產品或服務。

交叉銷售的一個例子可能是客戶購買了一部新的智能手機，並獲得了與之配套的手機殼、屏幕保護膜和無線充電器。

#10。軟銷售

軟銷售是一種營銷方法，它優先考慮微妙之處和建立關係，而不是直接銷售。軟銷售技術不是使用激進的策略來說服潛在客戶，而是專注於創造一個友好和信息豐富的環境，讓客戶做出明智的決定。

#11。 B2B 銷售漏斗

怎麼賣給商家？要在 B2B 市場取得成功，企業需要一種創新的銷售渠道方法。企業不應依賴傳統的推銷電話和直銷方式，而應專注於與潛在客戶建立關係並提供個性化解決方案。

#12。交易銷售

如何快速賣出任何東西？您可能會發現交易式銷售很有幫助，因為它涉及到專注於快速完成銷售，通常是通過使用折扣或其他激勵措施；例如，當客戶在商店購買筆記本電腦或智能手機時，他們可能還會提供附加產品或服務，例如保護套或延長保修期。當產品或服務相對簡單且客戶主要看重價格和便利時，通常會使用交易型銷售。

銷售任何東西的 7 個關鍵步驟

如何將任何東西賣給任何人？每個企業都需要遵循一些基本原則來優化銷售策略並最大限度地提高銷售成功率。

#1.了解您的產品或服務

How to sell when you don’t even really know your value? Do people come to convenience stores because of their reasonable price or quality of products? Not actually, their price is a bit higher compared to other retailers. People pay for convenience not yields. “People will never ask for less convenience” （Jeff Lenard，全國便利店協會戰略行業計劃副總裁）這就是便利店數量呈指數級增長的原因。

#2.了解誰是您的客戶

Again, how to sell when you fail to segment your customer. You can’t sell the products to those who don’t need them, therefore, knowing your clients is essential for any business to succeed. To understand your clients, start by creating buyer personas. This involves conducting research on your target audience and identifying their demographics, behavior patterns, pain points, and goals. Use this information to create a fictional representation of your ideal customer, including their needs, preferences, and decision-making process.

#3。應用正確的銷售技巧

如何掌握銷售任何東西的藝術？公司應該考慮針對不同客戶目標的一系列銷售技巧，因為 B2B 和 B2C 是完全不同的環境。每種銷售技巧都有優點和缺點，一次使用一種或多種技巧都值得考慮。

＃4。組織 Salesforce 培訓

銷售人員應具備軟技能和技術技能，因此人力資源和團隊領導提供更有效的培訓至關重要。

AhaSlides 可用於遠程培訓會議，這對於地理位置分散的團隊特別有用。您可以使用視訊會議工具（例如 Zoom 或 Google Meet）來促進培訓課程，同時使用 AhaSlides 來提供互動內容。此外，您可以創建個性化的測驗、投票和其他為您的銷售人員培訓計劃量身定制的互動功能。

*“How to sell anything” training – AhaSlides銷售會議模板*

＃5。用人心理學

Sales success cannot lack psychological and social factors; Bandwagon effect, Decoy effect, Anchoring, Personalization, and more are some effective tricks. For example, companies can take advantage of the fear of missing out to promote brand popularity. By emphasizing limited availability or time-limited offers, you can create a sense of urgency and encourage customers to purchase before it’s too late.

＃6。追蹤您的客戶

定期收集客戶的反饋，了解他們不斷變化的需求和偏好。使用客戶調查、評論和社交媒體來收集見解並相應地調整您的方法。

AhaSlides 讓您可以創建自定義調查可用於收集客戶的反饋。您可以使用多種問題類型（包括多項選擇、評分量表和開放式問題）來收集詳細的客戶反饋。

#7.堅持不懈

Joe Girard, the author of a famous “怎麼賣東西” book, mentioned, “The elevator to success is out of order. You’ll have to use the stairs… one step at a time“. There is no shortcut or easy path to being a successful salesperson, and you must be willing to put in the necessary time and effort to achieve your goals.

底線

Even if you have the best product or service in the market at a competitive price, there isn’t a 100% guarantee that you can’t sell it forever. Understanding the essence of how to sell anything strategy is essential for a company’s strategic planning in an ever-changing environment.

參考：福布斯 | 確實 | 零售潛水

標籤：如何出售培訓主題

如何銷售任何東西| 2024 年揭曉 | 12個優秀的銷售技巧

目錄

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